Follow Me, I'm Right Behind You: The 80 Rules of Social Media

This is a fantastic find.  Not sure how I came across this (as usual), but it is definitely worth bookmarking.  This no-nonsense list of rules gives new and experienced social media pros some insight on how to grow and maintain their profiles.  Some of these rules are a no-brainer (see #12), while others make you think “Wow, I haven’t thought of that” (see #8).  

If anything, it will make you laugh.

Enjoy.

jeremywaite:

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The inventor of the web as we know it, Sir Tim Berners-Lee said recently that his next mission was “to bring about world peace”. Seriously. He believes that if people talk to each other, listen and understand each others problems, then they are less likely to shoot each other.

So in order to…

[INFOGRAPHIC]: @EdelmanPR’s 2013 Global Entertainment Study

Yesterday I had the pleasure of following Edelman PR’s coverage of their 2013 Global Entertainment Study on Twitter.  The study is meant to highlight the role entertainment plays in people’s daily lives and how advances in technology have made it easier for people to consume and share their favorite content.  It was a very interesting topic to follow as the growing digital landscape has truly changed the Entertainment industry and it’s only going to continue to change.  People now crave increased interaction with each other as they watch their favorite TV shows, basically taking the conversation from your living room to social media.  It will be interesting to see how the industry evolves.  We’ve already seen a taste of that with online video service, Netflix, beginning to produce original content featuring some of Hollywood’s top talent on shows such as House of Cards and reviving the Arrested Development series, while Amazon and Hulu follow suit.  
Take a look at the infograhic below and the Twitter conversation.  You can view the study here.  
Definitely some good stuff there for Entertainment PR + Social Media pros. 
2013 Edelman Global Entertainment Survey: Entertainment Goes Global
2013 Edelman Global Entertainment Survey: Entertainment Goes Global infographic

prweek:

BuzzFeed has teamed with CNN and YouTube to launch a new online video channel to showcase current and past content from CNN that can be shared on social platforms.

For the new channel, which will be called CNN BuzzFeed, about three videos a week will be created that will focus on serious news issues. BuzzFeed plans on investing a low “eight-digit sum” on the platform in the next two years.

The partnership will allow CNN to engage more with younger audiences since most of BuzzFeed’s fans are between 18 and 34 years old and more than 70% of its traffic is from social media. In addition, BuzzFeed’s YouTube channels have garnered more than 170 million views since September 2012.

“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”

Harriet Tubman

“PR is more than a set of tactics or tools. It’s a mindset; the ideas that come from PR people are different than those that come from advertising people. Both are engaged in storytelling, but the PR idea stimulates discussion and has the potential to play out over years. A PR idea has to start with relevancy and newsworthiness.”

Edelman president and CEO Richard Edelman in a blog post on FleishmanHillard’s rebranding. (via prweek)
prweek: While social media has played an important role in helping to guide people during the aftermath of the Boston Marathon bombings, Condé Nast-owned food site Epicurious’ attempt to honor Boston with the above tweets containing recipe links triggered angry reactions in the Twittersphere. Epicurious sent the following after deleting the tweets: “Our food tweets this morning were, frankly, insensitive. Our deepest, sincere apologies.” What’s the lesson here everyone? THINK before you TWEET. High-res

prweek:

While social media has played an important role in helping to guide people during the aftermath of the Boston Marathon bombings, Condé Nast-owned food site Epicurious’ attempt to honor Boston with the above tweets containing recipe links triggered angry reactions in the Twittersphere. Epicurious sent the following after deleting the tweets: “Our food tweets this morning were, frankly, insensitive. Our deepest, sincere apologies.”

What’s the lesson here everyone? THINK before you TWEET.